Keyword Research
Keyword research is a foundational SEO practice that identifies, analyse, and selects the terms that customers use when searching online for purchases, services, or information. It helps content creators, marketers, and others to understand that how their target audience thinks, how they search for information online, and what type of information they're looking for more. So that they can connect their websites and content with their thoughts and what they search for.
Keyword research helps businesses and service providers to know important things about their customer behaviour , market conditions and competitors and also what kind of keywords are in high demand in the market. This process involves making a list of keywords related to customer behaviour and market conditions, evaluating their popularity and competitiveness. And then preparing the content of your website according to that list increases the chances of more traffic on the website.