How to Create an SEO-Friendly Website: Tips for Long-Term Organic Growth
Adjusting your website for search engine optimization (SEO) is necessary for today’s competitive online environment. Around 68% of online experiences begin with a query on search engines like Google.
1. Use Keywords Throughout Your Content
Writing SEO-friendly content is critical to improving your website’s position on search engine result pages (SERPs).
When creating a blog post, incorporate relevant keywords to help search engines recognize what your website is about. You can get them by conducting keyword research.
Search your main keyword on the search engine, and you will find other related terms in the results. For example, if you search for pet toys, you will see other keywords, such as dog toys and pet supplies.
2. Make Sure Your Web Pages Load Fast
Search engines prioritize websites that load quickly and can provide an optimal user experience. A slow website will hurt your SEO effort, reduce customer satisfaction, and make it harder for search engines to crawl your content.
Fortunately, there are several steps you can take to optimize your website, including:
- Reduce server response time by optimizing HTTP requests.
- Compress images and other media files, reducing their size while maintaining quality.
- Leverage browser caching to store frequently accessed files locally in each user’s browser instead of downloading them every time.
- Use a content delivery network (CDN) to distribute the load of hosting images, videos, and other static content across multiple servers worldwide.
- Get a better web hosting plan with higher bandwidth.
Consider using website optimization tools like Google’s PageSpeed Insights to check if your site meets the standard and get various insights on how you can improve its loading speed.
